Archive for May, 2010

Is “Niche” Really a Strategy?

Friday, May 21st, 2010

Some marketing strategists argue that there are only three strategies: go head-to-head with competitors, target a differentiable niche, or change the game. We disagree. There are really only two – at least if you want to win.

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Stumbling Towards Innovation

Sunday, May 9th, 2010

Sometimes the best way forward is just to start, knowing you’re probably going in the wrong direction. Simply breaking with the status quo and getting in new kinds of trouble stimulates innovation.

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Can’t Decide How To Decide? Here’s How – Part 1

Friday, May 7th, 2010

I have often received feedback that I am decisive to the point of sometimes being seen as impulsive. But then I have also often been told I am too cautious and analytical. Some have seen me as firm, resolute, and unwavering, others complain that I flipflop like a trout. How to reconcile these extremes? Easy. Here are my previously undisclosed decision-making secrets to those who struggle. Note to select former bosses: you know who you are. (This is Part 1, the framework for approaching a decision. Part 2 will review decision-making process).

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New Economy? What’s Changed?

Wednesday, May 5th, 2010

Every decade or so, conventional wisdom proclaims that The Game Has Changed Forever! But has it really?

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