What’s the right price? What’s a fair price? There are no easy answers when it comes to pricing. But if you’re not wrestling with these questions, you’re likely leaving money on the table. Here are some ways to approach pricing.
Archive for July, 2010
Leaving Money on the Table?
Thursday, July 29th, 2010Wisdom and Diversity
Thursday, July 22nd, 2010In a recent Wall Street Journal op-ed piece, the admirable Peggy Noonan wrote that the age of youthful leaders should be brought to a close, and that the world needs more leadership built on the wisdom that only age and experience can bring. She’s part right – she just doesn’t take the thought far enough.
Marketing Yoga
Sunday, July 11th, 2010Another marketer, (@kristy3m), recently retweeted my article about The 13 Worst Marketing Mistakes, saying that my subject was “when marketers and yogi’s intersect.” I love it! It inspired me to buy domain rights to themarketingyogi.com. Maybe I’ll do something with that someday. Meanwhile, some more thoughts on a BIG topic, the yoga of marketing.
Learning, Luddites, and Content Machines
Wednesday, July 7th, 2010Leaders must be learners. If their organizations are structured to encourage and facilitate learning, they will succeed. Otherwise, not so much. Sounds easy. We all made it through school, didn’t we? But…sometimes it gets overwhelming.