What’s the right price? What’s a fair price? There are no easy answers when it comes to pricing. But if you’re not wrestling with these questions, you’re likely leaving money on the table. Here are some ways to approach pricing.
Archive for July, 2010
In a recent Wall Street Journal op-ed piece, the admirable Peggy Noonan wrote that the age of youthful leaders should be brought to a close, and that the world needs more leadership built on the wisdom that only age and experience can bring. She’s part right – she just doesn’t take the thought far enough.
When I look back on mistakes I’ve made over my career, I find the same scenario repeated with embarrassing frequency: another manager opposed change that I was trying to implement, and I saw him or her as my enemy. This is top of mind this week after rereading a lecture by Susan Skjei of Naropa University, where I recently completed a course called “Authentic Leadership.”
One of Susan’s points is that all change provokes resistance. If there is no resistance, chances are the change is either illusory (a repackaging of the status quo) or bound for failure.
In other words, resistance is not only natural, it’s a signal that we’re on the right path. Read the rest of this entry »
Another marketer, (@kristy3m), recently retweeted my article about The 13 Worst Marketing Mistakes, saying that my subject was “when marketers and yogi’s intersect.” I love it! It inspired me to buy domain rights to themarketingyogi.com. Maybe I’ll do something with that someday. Meanwhile, some more thoughts on a BIG topic, the yoga of marketing.
Leaders must be learners. If their organizations are structured to encourage and facilitate learning, they will succeed. Otherwise, not so much. Sounds easy. We all made it through school, didn’t we? But…sometimes it gets overwhelming.