Archive for January, 2012

Street Fighting Strategy

Wednesday, January 11th, 2012

[excerpt from our ebook, The 13 Deadly Sins of Marketing]

On the mean streets of marketing, where thugs lurk in every alley and aisle, your choices are few. Five strategies, that’s it. Of those, only two of those are worth pursuing. Of those, neither will succeed if they haven’t been built with a keen understanding of the competition as they will exist tomorrow. Read the rest of this entry »

Leave a comment » | Share this post: del.icio.us Stumble Upon Facebook Twitter

What’s Your Innovation Sweet Spot?

Monday, January 9th, 2012

It is fashionable among innovation writers to scorn Sustaining Innovation (what this blog calls Organic Growth) – the kind of incremental product changes that allow ads to scream “New! Improved!” These writers generally applaud Apple’s ability to create new markets via Disruptive Innovation, conveniently forgetting that Apple is also masterful at Sustaining Innovation.

We have argued that the only rational innovation strategy is to balance effort behind both organic sustaining growth  and disruptive innovation. However, Clay Christensen, Harvard’s innovation theorist, points out that companies have a greater chance of success by specializing in one or the other. Specifically, he argues that Read the rest of this entry »

Leave a comment » | Share this post: del.icio.us Stumble Upon Facebook Twitter