Archive for the ‘marketing’ Category

Twitter Trolls

Wednesday, September 1st, 2010

Anyone else sick of Twitter Trolls? You know, the folks who follow thousands, gain thousands of followers, but have posted less than a handful of tweets…ever?

I mean, I respect the heck out of tweeps who gain a mass of followers by providing great content, who work the medium. I’m less impressed by those who Read the rest of this entry »

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Numbers or Impact? What Old Spice Teaches Us

Wednesday, August 25th, 2010

Last week, Dan Zarrella of HubSpot presented a webinar called The Science of Presentations with slides drawn from an ebook that was subtitled How to Give Contagious Talks. Therein lies the problem. Is “contagious” a useful measure of a presentation’s success? Is a successful presentation one that generates many live tweets with the appropriate hash tag?

Whatever happened to meaningful content? What if the primary purpose of the presentation is to influence a single decision maker, or a small group? When did the science of presentations become limited to viral?

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Leaving Money on the Table?

Thursday, July 29th, 2010

What’s the right price? What’s a fair price? There are no easy answers when it comes to pricing. But if you’re not wrestling with these questions, you’re likely leaving money on the table. Here are some ways to approach pricing.

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Marketing Yoga

Sunday, July 11th, 2010

Another marketer, (@kristy3m), recently retweeted my article about The 13 Worst Marketing Mistakes, saying that my subject was “when marketers and yogi’s intersect.” I love it! It inspired me to buy domain rights to themarketingyogi.com. Maybe I’ll do something with that someday. Meanwhile, some more thoughts on a BIG topic, the yoga of marketing.

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First, Kill All the Social Marketers!

Thursday, July 8th, 2010

Shakespeare famously had King Henry VI suggest decimating England’s population of lawyers. Paul Dunay recently echoed this in his blog:

…2 years from now – if I still have a Director of Social Media – I should be fired!…

The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior Read the rest of this entry »

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