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The 7 Questions to Ask About Your Market

It’s easy for any entrepreneur or organization to be so obsessed with production and internal goals that they forget they are surrounded by competitors trying to serve the same customers. Here are 7 questions that will keep you focused on what ultimately decides your success.

  • What do you do better than your competitors?
  • What do competitors do better than you?
  • What defines the category’s key customer types or segments?
  • What motivates each of them to buy?
  • How does this category fit into their lives?
  • What about the status quo are they dissatisfied with?
  • Are you growing faster or slower than the category? Why?
  • What are your favorite questions for understanding how you fit in your market?

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