Our Process

Our straightforward GAMECHANGE process has created millions of dollars of new business. Your business is unique and faces unique challenges, so we don’t try to force you through a one-size-fits-all cookie cutter. Instead, GAMECHANGE is comprehensive, customizable, and highly effective for a broad range of projects, including:

• Leadership development
• Company strategy
• Innovation management
• Marketing planning & execution
• Organization and individual performance
• Ad hoc problem solving

6 Steps to Game-Changing Results

1. Identify current assumptions. What keeps you up at night?

   • Will current growth rates sustain?
   • How can we out-maneuver competition?
   • What will customers want next?
   • What will the category look like next year?
   • Where will the next big innovation come from?
   • Why is marketing ROI declining?
   • Why do consumers say one thing but do something else?
   • Why did the last initiative fall short?
   • Why did the last initiative work better than expected?
   • What does the market really think of our brand and company?
   • Why can’t I see any good options?
   • What do they really think of me?
   • Are they getting our message?
   • Are we getting theirs?
   • What do we we stand for?
   • What should we stand for?
   • Should we do everything at once or prioritize and choose?
   • How come we don’t have enough big ideas?
   • Why are Marketing, Sales, R&D, and Manufacturing all going in different directions?
   • Where should we focus our resources?
   • Will our current strategy keep working?
   • When will the current situation end?
   • What can we do without more capital?
   • How should we react to these emerging trends?
   • Am I the leader I think I am?
   • What would happen if…?

2. Learn

   Often, initial assumptions about the problem miss deeper issues. Our proprietary, market-proven FASTLANE model evaluates the eight cylinders required to power your growth engine for the long haul. We identify your biggest opportunities and obstacles and prioritize. Sometimes this can be accomplished by a few interviews with key stakeholders; sometimes it requires in-depth analysis and research.

   • Financial controls – what’s hidden in the numbers?
   • Aspirations & values – is your vision clear and driving everything else?
   • Strategies – how will you win?
   • Tactics – do you have the right plans to support the strategies?
   • Leverage – are you creating the ability to scale and gain efficiency?
   • Agility – are you able to react powerfully, nimbly, and with resilience?
   • Networks – are all stakeholders engaged? Are the right conversations happening?
   • Excellence – are you executing with excellence? Are you increasing your competitive edge?

3. Align on Objectives, Scope, and Hypotheses

   Often the biggest challenge is building alignment with all stakeholders. Once achieved, you are ready to move the world.

4. Build the Plan and Implement

   Decide what we’re going to do. Then do it.

   Depending on the project, this can involve achieving individual development goals, building comprehensive corporate strategy (see an example of our strategy planning model) or furthering other narrower goals. As we work with clients to create plans, we ensure they are elegant, straightforward, and user-friendly. We believe that complexity may look good on paper, but interferes with results.

5. Learn from Experience and Refine

   The real world keeps us humble. It can disprove the best hypotheses and assumptions, so we vigilantly monitor objectives and plans. If experience says to change, we don’t fight it. We help you build the resilience to adapt nimbly and turn setbacks into opportunities.

6. Complete and Summarize

We don’t let projects linger. We move efficiently to achieve results and bring them to closure. We will document what has been accomplished, what has been learned, and what new opportunities or obstacles have emerged.

Is FASTLANE right for solving your challenges? Contact us today to discuss.