The Difference Between a Great Product & a Great Business?

A Great Product Launch

Innovating and developing new products can be a lot of fun. But developing a new product means little if you cannot commercialize and monetize it. And that requires a great product launch.

Successful launches are complex and difficult. They require managing detailed, interrelated timetables and working through tough issues, like:

The list goes on and on. If you haven’t done it before … watch out.

You need someone on your team who has been there, done that … repeatedly. Someone like me, your Virtual CMO. I’ve been launching new products for 30 years in a broad range of categories, both as a manager and a consultant. I nearly tripled sales of a 30 year old business by crafting a rapid-fire series of launches. I have turned around declining brands repeatedly with strategic, well-executed product launches. I have twice launched start-ups that achieved best-in-industry growth and attracted fine buy-out offers.

I build smart, affordable launch plans for companies with $5-50M in annual sales, then ensure they are executed with excellence.

Sound like what you might need? If so … let’s talk!

Or … read about some of our successes.